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Computer, Non-Fiction, Business / Management |
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Pay Per Click Search Engine Marketing for Dummies KENT, PETER
United States John Wiley and Sons Ltd 2006 0471754943 / 9780471754947 Soft Cover
Illustrations Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results
Price:
27.14 AUD
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2 |
Ultimate Guide to Google AdWords MARSHALL, PERRY S.
United States Entrepreneur Press 2006 1599180308 / 9781599180304 Soft Cover
illustrations very Good condition 8vo from 6 3/4" to 9" tall Reach more than 100 million people in less than 10 minutes. Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept - but businesses can lose a bundle if they don't know how it works. Google AdWords authority Perry Marshall shows you how to get lower bid prices, more visitors, and more control in this comprehensive guide. You can save 20 to 70 per cent off their Google bill, and you can also double your web traffic overnight. Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help you use the world's fastest, most powerful advertising medium to drastically improve your business.
Price:
14.62 AUD
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