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The Corporate Warriors RAMSEY, DOUGLAS K.
United Kingdom, 18 August 1988 Grafton Books. 1988 0586200479 / 9780586200476
Fair , 8vo - over 7¾" - 9¾" tall. Industrial competition is a kind of war, argues NBC news correspondent Ramsey in this chronicle of six modern-day corporate conflicts, among them Coke vs. Pepsi and Penthouse vs. Playboy. The author combines first-hand observation and in-depth research to dramatize recent business wars, including MCI's feisty assault on AT & T; People Express waging a "dogfight over deregulation" against TWA and other major air carriers; Ted Turner, "settling for small victories, guerilla-style," in a war of attrition against the big TV networks; and General Motors, which considered Japan's Toyota in its own long-range "strategic planning." A business book that the general reader can enjoy, this gathering of corporate battle reports is spiced intermittently with quotations, e.g. from Napoleon: "Never interrupt an enemy while he is making a mistake." Author tour.
Price:
14.97 AUD
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